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Women buying their own homes
My TV show called Buy Herself is about women buying real estate on their own. She could be a woman without a partner who wants to settle down with a home, or a woman with a partner who wants to invest on their own, or a woman with a partner who may or may not be their life mate (and she doesn’t want to wait for the relationship to sort out before she buys), or a divorced woman, or a widow. I have worked with women in all of these categories, and just like any cross section of buyers, their needs and preferences varied. So what’s the big deal?
Statistically, 1 of 4 buyers today is a woman on her own. You may think that is just another boring stat, but when you consider that only 1 in 10 buyers is her male counterpart you sit up and pay attention, right?
So the real question is, “why?”… why are women buying real estate at a rate that is twice as fast as men?
Navigating life as a woman today
Let’s chat about what is happening with women today. Over the last several decades women have become more educated, better paid and wealthier. They have been getting married later, if at all, and getting divorced at the highest rate we’ve seen.
Because women are delaying marriage in comparison to 100 years ago, they are out on their own, gaining an education, working, and possibly working at a career. Surveys show that there is still a discrepancy between average income by gender, but the gap has decreased over time. Women have their own expendable cash these days and can qualify for credit on their own--relatively new phenomena for the masses.
You could say that women buy real estate simply because they can. Or, because they recognize the need to invest in their futures, or because they have cash they need to invest, or because they’ve woken up and realized the fairy tale of the nuclear family may not be right for them and they can go ahead and get the white picket fence, the two kids and the dog anyway.
Building a wealthy future
I know a woman who, well into her 50’s, was being laid off from her managerial post because the company owner was moving the factory to another city. She told me she knew it would be tough to get hired at her age and her level of occupation. Her job was pretty specific to that industry and she realized that a part time job was in her future. But she wasn’t worried. Why not? Because she had only 2 months left to pay her mortgage. After that she would be living mortgage-free, and required only enough money to pay for her expenses like utilities, property taxes, repairs, savings and day to day expenses. She didn’t need to have the high paying job anymore, because over 20 years ago she had taken the risk and obligation of borrowing to buy a home. She wasn’t stuck, like so many women are. She had many options of how she could live her life.
Had she been renting all those years she would not have built up the equity in her home and may have ended up in a very different position had she not invested.
The reality is, there is no reason why women should not be buying real estate in droves.
You don’t have to figure it out on your own
Are you getting ready to pursue a big goal? Maybe you’re here because you are looking for change, or guidance or support. I’ve created various levels of support to offer you as you work towards achieving your goal of home ownership.
You are going to learn so much about yourself and your true desires. You are taking a huge step towards living your best life. This is a great place to be because you have a lot of questions and maybe even some doubts and we are going to support you along your journey.
When little kids learn to float in the water we put a gentle hand under them and we guide them to the surface until they get it on their own. That’s how I like to think of Home Worthy - a gentle hand holding you up, and you will soon float and dare I say fly as high as you can dream!
You can use Home Worthy to help you buy your own home - but you can also use these same techniques and systems to get anything you want in life. Through understanding what is driving you and connecting daily to your WHY, you’re going to keep going forward and overcoming obstacles.
We all tell ourselves stories about why we can’t do or have something - based on life experience or past failures. We tell ourselves we aren’t worthy.
That stops today.
Toronto real estate Broker/Owner and former host of the popular HGTV shows Property Virgins and Buy Herself, Sandra Rinomato, has over 25 years of experience in one of the toughest markets in Canada. She has worked with hundreds of clients, many of them single women, and understands the importance of first knowing yourself well, setting goals, remaining flexible, and keeping the goal of home ownership front and centre in your thinking.
"I've had to overcome some of my own deep rooted objections in life before I could allow myself to dream and to live my true self. In my book Home Worthy I use real stories from my own life as well as stories of how other women have dealt with their false beliefs in order to succeed in buying their own homes. I want women to know that they were born worthy and show them how they can get what they deeply want in life."
Sandra is the proud recipient of the coveted Stevie Award for Women In Business and a multitude of real estate awards, has appeared as a real estate expert on The View, The Marilyn Denis Show, CNN, Global TV, BNN, CTV and more. She feels that everyone can contribute in some way to important issues in the community and enjoys participating in many charities, including health and organizations that aim to improve quality of life for women and animals.