80/20 Rule


In this video Sandra describes that the 'how-to" part of buying your own home is only 20% of the equation at most. So what is the 80%? 

Listen in as Sandra describes a bit about her own journey as an empowered woman and how you can benefit from what she has to share in her book Home Worthy: How to Buy Your Dream Home with Ease and through her online offerings, including live events that are FREE and open to the public. 



Hey, thanks for watching, I’m Sandra Rinomato. I’ve become a first time buyer expert ever since I was on my show Property Virgins on HGTV and Netflix which was about first time buyers, all demographics, couples, singles, you name it, and then I created a show called Buy Herself, which was about single women buying their own homes. I created it because at that time about 1 in 4 home buyers was a woman, compared to 1 in 10 a man.

 I mean, that’s really interesting. 27% women and only 10% men??


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You Were BORN Worthy!

In Canada, about 20- 25% of buyers are single women… only 10% of buyers are single men.

  1. Years ago lenders would not lend to a woman even if she was a career woman with good credit. They were required to have a male guarantor.  Even credit cards were hard to come by for a single woman.
  2. Lifestyles have changed: women are pursuing education, careers and are choosing to delay marriage or forgo it. That means they are single longer and are not waiting for their life partner to come along before they buy real estate.
  3. Real estate is a good investment and women are buying more than one property for investment purposes.


  • In my dealings with women buying real estate, a recurring theme is the security in the investment.  Real estate is a good investment, and because you need to live somewhere, the security of home ownership vs renting is attractive to women.  I know a woman in her 50s who was losing her job and was uncertain that she would find a...
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